Team Name:
Pearl-Code
Pearl-Code
Boosting Tourism in the Northern Territory
The Northern Territory's recovery of international visitors has been slower than the national average. This slower recovery is attributed to the Territory's unique placement in international itineraries for Australia. There is still significant capacity outside of the traditional peak season, affecting international visitor numbers.
Domestic travel to the NT is recovering, but it remains below pre-pandemic levels. In 2023, the NT saw a 10.5% drop in domestic visitors compared to 2022, and a 19.4% decrease in interstate visitors compared to pre-pandemic levels.
Build an all-in-one app that is immersive, promotes tourism, and streamlines travel information for the users.
Immersive Sightseeing: Highlights popular natural landmarks, museums, and historical sites through panoramic and VR shots for an immersive experience.
Personalised Itineraries: Uses AI to provide tailored recommendations based on user preferences and budget.
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Gamified Experience: Users earn points for booking through the app, following recommendations, or submitting photos/videos.
Events, Activities, & Offers Section: Provides a comprehensive, real-time list of local events. Lists various experiences from thrilling adventures to family-friendly activities.
Travel Guides: Offers information on transportation options, lodging and hotels, as well as essential emergency services.
Partnership with NatGeo/Discovery Channel/Netflix (David Attenborough)
Collaborating with established media brands like National Geographic, Discovery Channel, or Netflix’s documentary section (particularly with David Attenborough) will lend the app educational credibility and enhance its appeal to nature lovers and travel enthusiasts.
We relate our recommendations to the success of F1 and Netflix’s Drive to Survive series. Before the series debuted on Netflix, Formula 1 (F1) was predominantly followed by dedicated motorsport fans, with its core audience mostly based in Europe. However, the documentary series, which gave behind-the-scenes access to the high-stakes world of F1 racing, attracted new, global audiences.
Celebrity Endorsements (Hugh Jackman & Chris Hemsworth)
Engaging high-profile celebrities like Hugh Jackman (Wolverine) and Chris Hemsworth (Thor) can create significant buzz and credibility for the app. These Australian actors are globally recognized for their association with adventure, travel, and exploration, making them ideal ambassadors for the travel app demographic.
A comprehensive report on the challenge is available in our repository.
Data Link: https://data.nt.gov.au/dataset/current-nt-crime-statistics-june-2024
Purpose: Safety concerns often impact tourists' decisions when choosing a destination. By highlighting the decline in crime rates, we emphasize that NT is becoming a safer place to visit, helping to alleviate safety worries and promote tourism in the region.
How the Data is Connected to the Application: Through our app's AI chatbot feature (‘Roo’), tourists can inquire about various topics, including safety. When users ask about safety concerns, the AI will provide accurate statistical values (e.g., the reduction in crime from 3,248 in January to 2,446 in June 2024) and display visualizations of this data. This combination of real-time statistics and clear, user-friendly visualizations will help build trust and enhance the overall experience, encouraging tourists to feel confident about visiting the Northern Territory.
Data Link: https://nteconomy.nt.gov.au/industry-analysis/tourism
Purpose: Understanding these seasonal trends helps optimize marketing strategies and recommendations for travelers. By identifying peak periods, we can tailor promotional efforts to encourage visits during quieter times and enhance the overall tourism experience.
How the Data is Connected to the Application: Within the AI chatbot feature of our app, tourists can inquire about the best times to visit NT based on their specific travel purposes, whether for holiday/leisure, business, visiting friends, or other reasons. The chatbot will provide accurate statistical values showing that the third quarter is optimal for holiday and leisure visits while addressing other purposes. It will present visualizations of the seasonal heat map, helping users understand peak periods for various types of travel. This information aids tourists in planning their trips effectively, ensuring they choose the best time for their specific needs.
Data Link: https://nteconomy.nt.gov.au/industry-analysis/tourism
Purpose: Highlighting the diversity of visitors underscores NT's global appeal and cultural inclusivity. This data helps demonstrate the region’s attractiveness to travelers from various backgrounds and enhances its image as a welcoming destination.
How the Data is Connected to the Application: For tourists curious about cultural diversity in NT, the AI chatbot will provide accurate statistical values showing the increase in international visitors from 40,000 in 2022 to 180,000 in 2023, with a 350% increase. The chatbot will also display visualizations illustrating the distribution of international visitors from countries like China, Germany, the UK, Japan, and the USA. This feature helps address any concerns about diversity and showcases NT's vibrant international appeal, making it an attractive destination for a broad range of travelers.
Data Link: https://northernterritory.com/things-to-do/festivals-and-events
Purpose: By showcasing these vibrant local events, we provide travelers with compelling reasons to visit NT, particularly during cultural festivals and other major events. This helps attract visitors by highlighting unique and engaging experiences available in NT.
How the Data is Connected to the Application: Events are a powerful draw for visitors. Our AI chatbot, 'Roo,' integrates this event calendar to offer a user-friendly way for tourists to discover and plan around NT’s various festivals and events. Through the chatbot, users can access up-to-date event information, and easily download the calendar with just three taps. This feature ensures that travelers can stay informed about and participate in key events, enhancing their travel experience and making NT a more attractive destination.
Data Link: https://data.nt.gov.au/dataset/natural-resource-maps---nt-parks-and-reserves.
Purpose: By emphasizing the beauty and diversity of NT’s natural parks, this map encourages eco-tourism and appeals to nature enthusiasts seeking remote and untouched locations. Presenting key parks and reserves helps travelers explore NT’s vast natural landscapes, fostering environmental appreciation and outdoor adventure.
How the Data is Connected to the Application: The chart highlights NT’s significant natural attractions, helping travelers identify key areas of interest and potential destinations. Through our app, users can access all this information on a single platform, making it easier to plan their visits. The app integrates these geographical insights, allowing users to explore major parks and reserves, plan visits to remote areas, and appreciate NT’s natural beauty, enhancing their travel experience and encouraging eco-friendly tourism.
Data Link: https://nteconomy.nt.gov.au/industry-analysis/tourism
Purpose: By showcasing the level of tourism-related investments, this chart underscores NT's attractiveness as a travel destination. High levels of spending by tourists indicate a strong interest in the region, demonstrating that NT is a desirable location for vacation and exploration. This information helps convey NT’s appeal and economic significance, illustrating that it is a thriving and economically viable destination.
How to Use This Data: In our app, this data can be integrated to show users the economic vitality of NT. For instance, tourists interested in the local economy can see how their spending contributes to the community. Additionally, by incorporating this data into questions in the Roo chatbot, we aim to build confidence in NT's economy and strengthen trust in the region as a travel destination. This approach helps potential visitors understand the positive economic impact of tourism and encourages them to choose NT for their next trip.
Go to Challenge | 25 teams have entered this challenge.
